You Can’t Wait Another Day To Set Up Google Analytics 4-Here’s Why
Welcome to episode 209 of The Determined Mom Show. I am your host, Amanda Tento, and today’s episode will be short and sweet for those who love short episodes.
And today we’re gonna talk about why you can’t wait another day to set up Google Analytics for, very important. And first, you’re probably gonna wonder why you even need Google Analytics, So let’s dive into it. Google Analytics is a technical little tag installed on your website that tracks all of your traffic.
So it tracks who visits your website, when they visit your website, how they got there, and what they’re doing when they’re there. There are so many different things that you can track. You can track when they click a link, you can track when they download.
You can track a million different things and literally, a million. So don’t let that overwhelm you, but you need to be tracking who’s visiting your website, where they’re coming from, why they’re there, how long they’re there, and what they’re doing while they’re there.
Because If you don’t know these things, how are you going to know what is working? Important, and it’s probably one of the most underutilized tools, again, along with Google My Business or Google business profile, but it’s very underused, and even huge companies underused Google Analytics.
They don’t look at their data, they don’t understand their data. They don’t spend that time. That could really be saving them time and money. To understand what’s actually working. So if you get nothing out of this episode, know that you at least have to set it up. Okay? That’s my goal is for you to understand why it’s important for you to set it up.
You may not need this data now. You may need it in a year when your business changes. You may need it in two years. You may need it in three years to see. What was going on three years ago? For anything like that, you just have to understand that this data is important, especially for the longevity of your business and knowing what trajectory, where you’re going, and the.
What you can do to change what you’re currently doing and make it work better. So that’s why having analytics installed on your website is important. But why is Google Analytics four important and why can’t you just keep whatever you have now, universal analytics going and just keep that?
The reason is that on July 1st, 2023, Google is going to pull Universal Analytics, which is the old version, and it’s just not going to work anymore, and they’re only going to keep your data for six months.
That means they’re only keeping your data from January to July. So if you don’t have that Google Analytics four set up and tracking, you’re not going to have any data from 2022. Okay, You should have done this in January of 2022. However you didn’t, so that’s fine. Do it now before the end of the year so you don’t lose any more information if you don’t have it set up in track after six months, you’re gonna lose that six months of data, so it’s really important that you know what’s going on, how to track it, all of those things.
And the good news is that we are here to help. If you do need help with setting it up, we do have a way that you can have us set it up for you, and we have a link to that in the show notes.
The most important thing that I want you to take away from this episode is you should be tracking. You should have Google Analytics four installed. You can still keep it. UA four, your Google Universal Analytics installed, but you must set up GA four and make sure that it’s tracking that is a must.
I also wanna touch on very lightly what you can actually use this data for. You can use it to see where people are coming from on social media. If you’re posting on Facebook, Instagram, Twitter, TikTok, all these places. And you’re putting a lot of effort into it and only one of them is working, or two of them are really working to drive traffic. You can stop posting to others because there’s no point.
I think that’s one of the biggest things, especially with solo entrepreneurs and small businesses, that I want to make sure that you understand that you can use that data to find out exactly which LinkedIn.
Social media, Facebook, or any of those are working and it will save you a lot of time and a lot of energy, and it also will allow you to really focus on that one or two profiles that are working. Another thing that you can use it for is to find out where your people are coming from. Then social media. So maybe you did a podcast talk and people are finding your website via that podcast. Maybe you know, you had a webinar that you did. There are just so many different ways that people can find you, and find your website and you wanna know what those are.
The other thing that you wanna know is, How they’re getting there. Obviously, where they are. Are they all in the United States? Are they all around the world? If they’re all around the world, is your website compliant with gdpr? There are a lot of things you can use this data to consider to make sure that you are giving the best experience to those people that are actually visiting.
You can find out how old they are. You can find out what device they’re using. You can find out how long they stayed. You can find out what pages they visited while they were there. So many awesome things. Are on Google Analytics. The moral of this episode and I’m gonna say it again, sorry, you have to set up your GA four now.
Google Analytics four needs to be set up before the end of the year or else you’re going to lose data. If you need help with that, just reach out to us at the link in the show notes. If you don’t, good job. I love it. And just let us know if you have any questions whatsoever. We are always here to help.