Everything You Need to Know about Apple Business Connect
Welcome to episode 253 of The Determined Mom Show. I am your host, Amanda Tento, and if you are wondering why my voice sounds like this, please go back and listen to episode 243.
Looking forward to sharing this with you today, it is a huge deal, and so much information needs to be gone over with this. The good thing is that we have not only this to go over with you, but we also have a download that you can use to make it easy to follow a step-by-step process.
So we will be talking about everything you need to know about Apple Business Connect. If you know about it, you’re probably wondering why she is waiting six months to talk about this. I am waiting six months to talk about it because I was recovering from being on life support in January.
So I was totally out of the loop, and I was out of the loop until about April, and I’m just starting to catch up back on things in my business. So definitely need to make sure that as I uncover these things and get around to thinking about them and talking about them, I share them with you.
So what is Apple Business Connect? In January, Apple upgraded its Apple Maps listing to Apple Business Connect. And it’s basically like Apple’s answer to Google Business Profile.
Apple Maps was like that before, but this has got a lot of upgrades. Let’s go ahead and talk about Apple Maps and why it would be important for you to focus on that now and get your listing to be taken care of.
There are over 1 million users who are currently choosing Apple Maps every single day. They’re using Apple Maps versus Google Maps. Google Business is my number one favorite place for you to focus on your business. There are other people out there that use Apple products.
I’m an Android user, but we want to capture the other end of the market. They’re using Apple products. And I’m sure that a lot of our listeners are using Apple. That is a great thing. If you like Apple, good for you. And here’s how you can capture all of your fellow Apple lovers.
So the first thing you’re going to do is claim your listing. You need an Apple ID to do this if you are an Android user. Could you make sure that you get an Apple ID? That’s going to be your first step. One thing that I want to go back to is, literally a couple of decades ago, we would have laughed at someone if they said, if you’re not on the internet, do you exist?
We would have been like. Nobody needs to be on the internet, right? 30 years ago, 20 years ago, that is not the case now because the internet is in every single person’s pocket, nearly every single person. Most of us need the internet to make a living.
So it is absolutely, positively necessary to be discoverable on the internet. And Google Maps is no longer the only way to do this now that Apple Maps has upgraded this Apple Business Connect profile.
We want to ensure that after you have your Apple ID, you will want to claim or create your listing. So if you have a brick-and-mortar store, your listing will most likely be there. Or you made an Apple Maps listing a long time ago. You will want to go in and upgrade all of that information.
You’ll see that your business will now appear on Apple Maps. You’re going to be able to display limited one-time offers. And you’re going to be able to make announcements to Apple users as well. Users will be able to look for your business through Siri.
So they’re going to be able to say, Hey Siri, show me the best ice cream shop around me. You’re also going to benefit from the ever-growing iOS user base. So those Apple lovers, if you are one, You know that you guys are like diehard Apple-loving fans. You have an Apple MacBook, you’ve got the iPad, you’ve got the phone.
You love it. All those people expanding into that market will also be your users, and you can capture them as well. And the cool thing about this is that Apple Maps users, For example, can also use Google Maps, but Google Maps users typically can’t also use Apple Maps because if you have an Android, you can only get Google Maps there.
The Apple version, Apple Maps, is going to fail to work. Here is an insight there for you. And you’ll see your business’s performance and engagement on Apple Maps. So they have some metrics that you can track, and you’re going to be able to see how much people are engaging, much like Google Business Profile.
That is amazing. There is a simple and quick method to getting your business on Apple Maps. You’re going to claim your listing, and one of the benefits of doing this, much like Google Business Profile, is that you need help to make changes to your app listing. Someone can go on if you still need to claim your listing, just like on Google, and claim your business.
You want to ensure you’re the first to do it. You get your business claimed and start updating, ensuring the information is accurate and getting found by your ideal customers. You’re also going to be able to customize your listing, so then that way, you can get clients and customers To know exactly why they need to hire you, buy your service, and buy your product.
You can also post photos from the business if you like. Just like Google Business Profile, you can post photos of the inside of your business, your products, and your services.
Even if you don’t sell necessarily like a product, you can use it for your service-based business as well. You are also going to be able to share your business within iMessaging. So it’s going to make it easier for people to say, Hey, want to go to wherever and it’s going to be able to, you’re going to be able to share it a little easier in text messages on iPhone.
The other cool thing is that there is a business chat, and it also helps you to leverage Apple Pay so you can integrate your Apple Pay. Payments are easier with the Apple Business Connect connectivity, whatever you call it. So these are all reasons you should make sure you go and claim your Apple Business Connect today.
And if you would like to, go ahead and download our free guide. And this guide is the Apple Business Listing Blueprint. It’s a step-by-step guide to getting your business promoted in Apple Maps on Siri, and even more so, you can go to her website, which is TDM, and you’re going to go to Apple Business Listing Blueprint, and the link will be in the show notes to this episode too.
So you can click there. Wherever you’re listening to it, and you’re going to be able to find that, go and collect your listing, spruce it up, give it all the information that it needs, your hours, your details, anything that you can give it because you literally can’t afford to be on there, so definitely go and do that.
If you need help with that, please don’t hesitate to contact us. It’s at TD Marketing. We are more than willing to help you with that. And we do have Apple business connect to set up services available, but for now, you can go ahead and follow our step-by-step guide. It will guide you through every single step of what you need to do to claim or create your Apple business connect listing.
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