Why I switched from Mailchimp to Mailerlite

Why I switched from Mailchimp to Mailerlite

Welcome to episode 9 of The Determined Mom Show. I am your host, Amanda Tento, and we will discuss why I chose to switch from MailChimp to Mailerlite for my email service. 

So MailChimp is a great platform. It has many different features you can use for landing page funnels. It’s got a lot of really interesting and unique things about it, and it was free. I have never paid anything and recently started getting a little more heavy traffic into my growing email list.

For each podcast episode, I created a freebie. However, Mailchimp updated its policy and features, so the only way you can create more than five audiences is to pay. The number of audiences I have quoted is $299 monthly with their price change. I did some research and decided to go with Mailerlite.

Mailerlite is super user-friendly, even for doing advanced things like automation. I like the Mailerlite plans and their features. I think they offer a lot of flexibility, so Mailerlite can keep the pricing low for their service because they don’t add in many extra features that people don’t tend to use. So that’s very cool because I create pretty and basic emails. I don’t want to do too many fancy things because I want to get the message across, so I liked that about them too. 

They have a new feature, like a drag-and-drop newsletter editor, which is pretty cool. They also have drag-and-drop landing pages and segments so that you can segment your audiences and an RSS campaign feature. So if you have an RSS feed on your blog, it will push that to your subscribers automatically, and it’s pretty simple to use and very easy to set up. So it’s a real benefit, especially for bloggers, to use MailerLite. Another thing to note about Mailerlite is that they have added the required GDPR features.

So if you live in the UK, there are a lot of really good features that they have for that. So, in conclusion, I think it’s very important to be flexible, and when things like this happen, that may damage your plans or business. Many of you are on a tight budget, and you don’t have $300 to make unlimited monthly mail audiences. So I know I’ve seen in so many Facebook groups postings about the MailChimp pricing update. I know it’s not what you wanted to happen if you used MailChimp before, but let’s take it in stride.

There are many other options out there that are alternatives to MailChimp. I will give you a few names just in case you need more than Mailerlite. So Sendin blue, Mailjet, Active Campaign. These are some definite contenders in their replacement of MailChimp. So all of those are options for you, and whatever you choose. Just make sure you love it and enjoy the method of creating the emails. Also, test the emails on yourself and ensure you put a lot of time into your opt-ins.

Which is one of the biggest things to grow your list. You were so looking forward to hearing your feedback and seeing what you’ve done, if you’ve been using MailChimp, what you’re going to do, and if you’re going to move from MailChimp or if you’re going to bite the bullet and buy the huge $299 plan. You can share that with me in our Facebook community, which is The Determined Mom Show community on Facebook. 

You can also find a link to MailerLite in the show notes for this episode on our website. I hope you’ve gotten some good inside information on Mailerlite and that it helps you somehow. Please subscribe to The Determined Mom Show YouTube channel, and you can get weekly episode previews on Monday. We wish you all a great week.