How to start your online biz in 3 easy steps with Rachael Lenzmeier Jencks
Welcome to The Determined Mom Show. I am your host, Amanda Tento. In this episode, we are blessed to have Rachael Lenzmeier Jencks here, who owns Moms in the Rise. She is a business coach, and she has a very extensive background. I let her tell you about that and welcome Rachael, and thank you for being here. Tell us a little about your background and how you got started in coaching.
“Sure! So before my kids, I went to law school, and then while in law school, I realized I loved business, numbers, taxes, and accounting, so I went on to get my MBA. So right around when I had my first child, I was all done with schooling and testing and all that, and I had this huge law degree, a CPA, and this Masters in Business, and my husband and I started our law practice together. I sat down with him during our first month of practice and said, ‘Hey, I’m a lawyer too. I do not need to be your paralegal. I have my clients,’ and he was like yep, I get it.
Then, our first daughter showed up a year later, and I sat my husband down again. I said, I don’t want my cases, I don’t want to go to court or don’t want to do anything. All I want is to be with my daughter, which surprised me. Then about four and a half years ago, I decided to be a beach body coach. While marketing and meeting with women and helping them with their businesses, I realized I have a passion for helping women with marketing and everything business related.”
I completely understand everything you said, and I think many moms out there will relate to what you’re saying. Especially if they’re involved in a network marketing business, it’s all about building relationships.
“Exactly, and I’ve realized that people want to know what you’re selling them or what they’re going to benefit from, which is really what it comes down to. How are they going to feel? So like for one-on-one coaching, it’s about helping women create an income and having stability so they’re not worrying about money from paycheck to paycheck.
Just overall, being able to build their business without spending 80 hours a week trying to get it started is coming down to what it is you’re offering beyond what you’re offering. There’s much more to it because so many focus on the results, not the product itself.
Another thing is to be consistent with sharing your business. When I started my business, one of the big mistakes was that I’d share it and wait for two weeks because I didn’t want to bug people. The fact is that most people aren’t seeing your stuff. So you must show it quite a few times, whether on Facebook, Instagram or by email.
People need to be invited 16 times before they finally say yes, and if you think about yourself, how many times do you get an email from somebody before you open it? How often do you get an email before you read the whole thing and click on the link? So that’s why consistent messaging is important”
That’s a really good tip, too, and in marketing, they say that someone has to see your brand at least three times to even start recognizing it. So like Rachael said, the more you share it, the better, especially with the Facebook and Instagram algorithms and with some of their more recent updates, where they prioritize groups and personal pages instead of business pages.
So let me ask this question what do you focus on? You have an accounting background, you have a legal background, and you have a business background. So what is it you focus on when you’re coaching your clients?
“That’s a good question. So when I start coaching, I normally say to clients let’s start with figuring out who your audience is, and then the accounting and legal stuff comes a little later. It makes more sense to do it this way when they get to the point where they’re making money. Also, it doesn’t overwhelm them as they may not have the time to do everything needed.
So we focus on time management initially, and then afterward, it’s legal and accounting tasks. So with my coaching with moms, I meet with them every week for 30 minutes instead of meeting every other week for an hour like other coaches. It is done this way because I found that 30 minutes is an easier time to fit into any schedule. It helps manage tasks for a weekly goal, keeping things moving.”
I love that you do that and that you have switched that model to what works best for them instead of what the typical coach does. So I think that’s amazing, and what makes you different from other business coaches, besides all your degrees and qualifications and all of that? I respect that you are meeting the client where they’re at.
“Exactly! I’ve got my 3 step process, and we work through those things, but I fill it in with time management. For example, about two or three months ago, I started working with a client to get her accounting stuff set up for her. I realized so many additional things, and I said there are many ways to save money here.
So next thing I know, I am talking to her about various ways she can save money. So instead of paying for this thing monthly, please pay for the yearly plan, and let’s get it paid now; we don’t need to think about it again for the year. So doing some of those kinds of money management things with them is also helpful for the moms.
As moms, we’re always looking to save money. We’re always looking to save time, so I can help them do that just as a bonus to the typical business strategy that a coach can put you through. Those are effective ways, and I think everybody needs them, so that’s awesome. So tell me about your next big project.
“So right now, I do a lot of one-on-one coaching, and I’ve realized that, again, many moms need that constant interaction, so I’m going to be doing a mentorship or a membership program.
So right now, my coaching is called Biz Bestie Mentorship, and I’m going to have a membership, where it will be a monthly membership talking about things like that. You need to think about your accounting, legal, business strategy, and time and money management skills. So I do weekly live coaching, group coaching calls, training, including many PDFs and cheat sheets.”
That sounds valuable, and I think it sounds like a great way to keep people engaged and accountable, and it almost seems like a Mastermind program. Thank you again for stopping by, and to our readers, have a great week.