How to Simplify Your Marketing Strategy For 2022 and Beyond
Welcome to episode 159 of The Determined Mom Show. I am your host, Amanda Tento, and I wanna talk to you today about how to simplify your marketing strategy for 2022 and beyond. In this age of digital marketing, we have gotten so confused, overwhelmed, and complicated, and I’m not even just speaking for my clients, I am speaking for myself as well.
Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter. I mean, there are just so many different places for digital marketing plus your website, plus your blog. Plus if you have a podcast, like all of these different elements are here and we need to figure out what the best marketing mix is for our business.
So how do you do that? The first thing that you’re going to do is think about your ideal customer, and this is something that is like the absolute foundation and pillar of your business. Like so, who is the best customer that you could have? Is she? A woman, is it a man? Who is this person?
It could be anyone. And you wanna figure out where they spend their time? What are their habits? Maybe they don’t even have social media, so you might need to ask yourself, how do I, you know, get to these people that don’t have social media, but they are, you know, online somewhere? How can I reach it?
There are a lot of ways to reach people that may not be on social media. You could do Google ads and Google display ads, which would display inside of Gmail addresses and things like that, but that’s not really what we’re talking about today. I am just talking about your actual determination of your strategy.
Think about that person, whoever that person is for you, and then kind of nail down where they are, what platform they may spend their time on, and what platform they may not spend their time on. So for example, if you’re targeting women for hair, makeup, any of those things, browse lashes, permanent makeup, any of those things.
They’re probably not going to be the best people to target on LinkedIn, for example. So you wanna kind of eliminate that one. Twitter, eh? Maybe. But Twitter is kind of like that, I don’t know.
I’m not a big fan of Twitter, but it’s more. It’s less visual. And you also wanna consider the demographics. So if they’re younger, what age range are they in? If your ideal customer is in there, you know, middle ages, what, what platform are they spending time on? And this can be done. Just by doing a very simple, quick Google search. So that’s something that I encourage you to do today.
Just stop what you’re doing, or after you listen to this, whatever you’re doing, go ahead and do a quick Google search of each different platform and figure out what the demographics are, who is there, what is the most popular, you know, the platform for your particular person. And then I would just stick to that platform.
And share the content that you, you know, produce for that platform to other secondary platforms. If, as I said, mentioned earlier, you’re. If you know the ideal client is not on LinkedIn, then don’t post to LinkedIn. It’s going to be a fruitless effort for you unless they’re there. Okay? So if you post to, say Instagram for example, you can share that same post to Facebook.
You can share that same post on Twitter. You can share all of the same things. You’re just gonna have to abbreviate it a little bit for Twitter, but you can. That same content just repurposes in other places. So that is gonna help you to simplify your marketing strategy. You can also repost these items onto your Google business profile.
I like to use a tool called SocialBee. That posts to every platform. And now they even post to TikTok, which is so cool. They post Instagram, LinkedIn pages, LinkedIn profiles, Facebook groups, pages, and profiles. So many different places they post on Pinterest and TikTok. This is my favorite social media tool out there.
I’ve tried so many. I’ve tried Buffer, Hootsuite, and Hellowoofy. Everything. And I have not found one that is as good as SocialBee. I also use it for my clients and I’m able to partition different workspaces out for each client and just post to their profile. So it’s so much easier. But I will put a link to SocialBee in the show notes, so then that way you can, try it out if it’s something that you would like to try.
But just finding a way to make things simple for yourself is going to make a huge difference. You don’t have to reinvent the wheel. You don’t have to spend all of your time on social media. The best thing you can do is post engaging posts that are interesting to your target market. Don’t worry about what’s interesting to other people’s target market.
You’re worried about what is interesting to your target market, what things they like, even if it’s not necessarily on topic for you. So for example, a hair salon could post, you know, something about, I don’t know, I’m not great at thinking of these things on the spot, but just something parallel to their ideal client.
Right? So maybe, a hack, a life hack or a, you know, a cleaning hack or a kid hack or something like that, because their ideal client is women, that are, you know, over the age of 30. So those kinds of hacks would perform well with a woman over the age of 30. So that is the content that you wanna focus on, things that those people would find interesting.
And most likely, you are one of them. Best clients, your target clients. Often we, you know, build businesses around. Who we are and who we like to serve, and those are often people that are the same as we are. You may be the best client and you may just post things that are interesting to you or, pique your interest or get you to watch or things like that. Then you mustn’t forget about Google My Business.
So you must be posted to Google and making sure that you are using keywords and your posts and your descriptions as always, and making sure that you’re posting events and offers and all of the things that you can post to give Google that information about your business.
Another thing that I urge you to consider in 2022 is search engine optimization. So make sure that your website has, if you did not listen to episode 157 aired on, the 13th of January, go back and listen to that if you’re, If you’re not sure if your website has those basic, basic things set up on it, go ahead and do that.
Those are fundamental to making sure that your basic business needs have been met if that makes sense. It’s like making sure that you have exactly what you want. To just have a website. I mean, it’s like baseline stuff. So listen to that episode and you’ll get the information that I’m talking about and also going beyond.
So start a blog, write about the content that your clients are interested in, and also things that are gonna help you to rank on Google. It’s another opportunity in addition to your Google business profile to give Google more information about your business. Who you are, how you help people, and who you serve and where you serve them.
That’s another really important part of it. So, simplify, simplify, simplify your marketing strategy for 2022. Thinking about who your ideal client is, think about where they spend their time and think about how you can capture their attention and reach them. I will give you an example of what I am doing for 2022, and I have decided to just only produce content on TikTok.
So I am an only pro, well, besides the podcast, obviously, but I’m only producing content on TikTok, and then I am repurposing it to Facebook, Instagram, LinkedIn, and Google Business. So all of those short videos that I’m creating, I’m just re-uploading them to those platforms and I’m optimizing them on YouTube for, you know, search and all of those things because Google and YouTube are the same things.
So, or they’re owned by the same company, which is Google. So hopefully all of that will help me to get more listeners and to, you know, gain a bigger audience. Share my knowledge with as many people as I can. That is my goal is to help as many people as I can grow their businesses. So I love it and I hope that you found this episode helpful, I hope you have a wonderful week.
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