How to run a Successful Facebook Ads Campaign

How to run a successful Facebook Ads campaign with Meg Brunson

Welcome to episode 28 of The Determined Mom Show. I am your host, Amanda Tento. Today, we have a very special guest Meg Brunson. She is the owner of EIO Marketing and Megbrunson.com. She is a former Facebook employee and a Facebook Ads Expert. She is also the author of The ABCs of Business, an amazing children’s book, and the host of the Familypreneur Podcast.

Welcome, Meg, and thank you so much for being here. We are very excited to have you on today. I know you have so much knowledge of Facebook ads to share with the audience today, and I’m excited to have you share that, along with a little bit of your background. Like, where did you get started? How did you land a job at Facebook, and what kind of pulled you toward being an entrepreneur?

“Sure. So I’ve always been a little entrepreneurial. I’ve always had some side hustle. Even when I was in college, I did paintings. I was always creative. So I’ve always had a little side hustle alongside my full-time job. During my third pregnancy, I got sick and almost died twice. That could be its episode, and I told my husband, listen, I know I’m the breadwinner, I’m the nine-to-five, but I can’t go back to work. I’m dealing with so many emotions over this traumatic experience, and I can’t go back. So he picked up some jobs to fill our financial needs. So at that point, I jumped into entrepreneurship, and I did try a bunch of stuff that didn’t work.

So for those of you who feel like you’re on the wrong path like I’ve been there too, tons of direct sales companies, multilevel marketing, and all that stuff. I did all the things, but what I ultimately found success with was a franchise mommy blog. So I did like a mom blog for my local area and sold advertising space to local businesses, and I had to learn marketing to do that because not only did I have to market my blog to get more readers and subscribers, but then the local businesses who are paying me for advertising, I had to market them to my readers and subscribers.

So I threw myself into self-directed studies, taking online courses, reading books, and doing all of the things, and at that point, Facebook was a little different than it is today. We know Facebook has changed a lot over the years, and I found a lot of success with Facebook marketing for myself, both organically and then dabbling in the ad side of things.

So I did that for a couple of years, and we moved to New York, where I had the opportunity to go to a hiring day at Facebook, and I applied for a job with marketing, and I got hired. I went back to the corporate world for about a year, and ultimately what made me return to entrepreneurship is the fact that, at this point, I’ve got four kids. Three of them have various forms of special needs, and I realized that I could do exactly what I was doing for Facebook and charge for it. So that’s my life journey in a nutshell.”

That’s awesome, and I think it’s a really good testament to the fact that everybody has that moment, and I think it’s important to note that it has no bearing on what you’re doing and where you’re working. I mean, it seems like Facebook is a pretty cool gig to have like you’re on the inside of everything, but it doesn’t matter how cool or how important that job is.

If you get to that point where you hit that wall and you realize, like, I need to be with my family, then everything pivots. So getting into entrepreneurship, what is it that you do now? What does EIO marketing offer? “We offer businesses Facebook ads management or done-for-you ads management. So we have businesses that do not want to run Facebook ads.

They know they have to run ads for their business because they’re so powerful, but they don’t want to do it themselves. They want to be in their zone of genius, and they want someone else to take care of all those headaches because, let’s be real, Facebook is a headache. So We run the ads for them.

Then we have a mentorship. I offer mentorship for people who want to learn it. So sometimes, these people aren’t quite ready to outsource it. So they want to learn the ropes before they trust somebody else to run the ads for them. Sometimes some people want to start their agency and want to ensure that they’re doing everything compliantly and following best practices and things like that.

So it’s people who want to learn to run it themselves. I have a lot of people who think that once they know the basics, they can do it themselves, which is fine too. So that’s kind of what that is for. I have a course for people who want to learn it, and then I offer strategy sessions like one-off phone calls if you want to talk about a specific question or problem.

When I worked at Facebook, I’d say the number one thing that I didn’t like was the fact that they told me who I could and couldn’t work with. So Facebook, of course, is concerned with revenue. It’s a business, so they wanted us to focus on the people spending the most money on the Facebook platform. This put me in a tough position because many of the people I relate to most are smaller businesses like the mom and pop shops. I related a lot to those moms.

So with starting EIO, my goal was always to have the services or products, to help people no matter where they are on that spectrum because ad management can be expensive. After all, there’s a lot of time, work, and attention that goes into it, but if people aren’t at that level, I don’t want to give them one-off assistance and be done with them. I want to have something that can support them.”

That’s great that you offer that full spectrum. I think that’s missing in a lot of businesses. It’s like either you can’t afford it, or you have to go somewhere else and find it, and I think for somebody who’s starting a business, and they want to have those options. So thank you for sharing all of this with us. To our readers, Meg provided way more content and tips, so check out the podcast to hear more. Have a great week.