How Appearances Will Help You to Grow Your Business

How to start a new profitable business in 2023

Welcome to episode 235 of The Determined Mom Show. I am your host, Amanda Tento. And I want to share it with you today. Something very near and dear to my heart and something that I started working on, many years ago when I first started my business has helped tremendously. And that is how appearances will help you to grow your business. 

When I say appearances, I don’t mean necessarily video appearances or in-person speaking or anything like that. Something that you can do from the comfort of your own home to enhance your brand. Enhance your business. And share your knowledge, those types of things, our podcast, and guest episodes. 

Blog post-episode blog, post guesting. You can also be writing articles for people. In your area of expertise. Just there are so many different things that you can do. I’ve been on YouTube shows. I’ve been on LinkedIn shows. I’ve been on many different things.

You can be a guest. Articles or chapters in books even. There are so many ways you can network and grow your business. And just really get your business out there. 

Places that I highly recommend going to:

Listen Notes

It is one of my favorites and it is a directory of podcasts. So you can go on to listen to notes and you can search for specific search terms. That is relevant to your area of expertise. If I just started typing Google business profile. I’m going to find a list of podcast episodes. 

Or podcasts that have Google business in the listing in the episode, the show notes, in the name of the episode. So it’s a really handy place. You can just get started on it. Finding different podcasts to be a guest on. I know it can be overwhelming, especially if you’ve never done it before, but just speak through it. Your experience, just talk about how, what, go ahead and email them. 

I always like to check their website first because they most likely have a form. That allows you to apply to be a guest. And I don’t have time to respond. To any inquiries that come through in my email. 

So I’ve missed out on dozens of guests because I just don’t have time. And I now have it in mine. Auto reply, a little blurb about if you’re looking to be a podcast guest, go ahead and fill out this form because I don’t have time to reply to all of those. 

Visit their website first. Look for a form. Fill that out. If you can’t find one, email them and then go from there. There are also lots of different podcast groups on Facebook, so you can join different podcasts, guests, and groups, and you could post about wanting to be a guest. Anything, your area of expertise. 

And people will let you know if you would be a good fit for their show. Highly recommend starting with podcasts. You can also go to business networking meetings. There are usually a lot of people that have podcasts or YouTube shows or LinkedIn shows. Go ahead and just start Googling. What are other people talking about that could benefit? 

From your knowledge.  I want to also mention that this is not specific to the industry. In a lot of ways. So for example, One of the best podcasts that I’ve ever done. And the most profitable for me was a wedding industry podcast.

So it sounds silly because I have nothing to do with the wedding industry, but a lot of my ideal clients are in that wedding industry. So if I’m providing value to people that are in the wedding industry that is listening to that podcast, then it’s going to resonate with them. 

Going to give them actionable things to do on that podcast episode and allow them to experience my expertise and understand what can happen from working with me. 

So that’s a really good example of why you need to think out of the box. Think about your ideal clients, but think about. Who’s listening to that podcast episode? You don’t want to waste your time. On a podcast episode that is not necessarily in line with your ideal audience, because it’s just going to fall on deaf ears. So be sure that you’re picking them wisely. 

You can also email bloggers. You can email companies. And they’ll most likely take you up on it because everyone is hungry for content. They’re thirsty for knowledgeable people, just make sure that it’s original content and that you’re not repurposing things because you don’t want to use the same article for many different websites or even two different websites. 

Because that will create some issues. Just be sure that you are putting yourself out there. I figured out some ways that in 2023, You can focus on sharing the value, the knowledge, and the experience that you have in a way that’s going to benefit both you and the people that are listening and the people that own that particular platform.