In Episode 49, I tackled one of the most common marketing challenges Mom Business Owners face. Content! I will talk about how to define what content you should be posting and how to figure out what to post when. Thank you to Kristine for giving me the inspiration for this episode! Please leave a review for us on your favorite podcast player if you enjoyed the episode!
Best Content Strategies for Keyword Lists
Welcome to The Determined Mom Show. The only marketing podcast dedicated to guiding moms CEOs into tranquility wealth and multiplying those precious moments. Hello, determined moms. This is Amanda Tento, and I am very excited to talk to you about a topic that was suggested by Christine Strange of Harmony Web Design. So she suggested talking about Content Strategies and how to narrow down the massive list of keywords and trends and make a content plan or content calendar.
I have a few strategies that I’m going to share with you, and hopefully, they will help you to develop some plans and some research around your audience’s needs. So the first step is always in all things marketing, is making sure that you know exactly who you want your ideal client to be.
Find your Target Audience
When you find your target audience online, it can assist you with picking the right keywords. You can join Facebook or Linkedin Groups and start asking questions from the group’s community. They can provide you with a clear goal of what they want to achieve for their business. Individuals are always happy to share their opinions in regards to what they need. This in turn will help you to discuss with them how you can provide solutions to what they need to achieve their goals.
Find out your Target Audience Marketing Struggle
Every business can say they want more sales but what are their marketing needs or plans to get those results? When people are joining my Facebook Group I ask about 3 questions and one of them is: “What are you struggling with?”
This is a great topic because I think this is one of those things that holds people back from getting to that next level of having a complete content plan and a content strategy.It’s best to create your content around what your audience wants to hear about.
So there are several ways to do this. One is joining other people’s Facebook groups and asking questions of them. So you can join. Like I am a member of boss moms, which is a very big Facebook group. And occasionally we’ll ask a question if I’m unsure of something, or if mom business owners are interested in something and I need a lot of opinions, then I will post in there.
Everybody has a current marketing struggle. Some people say that the most popular one is actually time management. Believe it or not, just trying to get everything done. The second most popular one is content, social media, those kinds of things. So they’re going to tell you exactly what they’re struggling with before you even start engaging with them, as they join your group and now you know that they’re the right person for your group because they’re requesting to join it.
What Issues are your Peers Fixing?
You can do this by asking people within your industry, what they fix the most for their clients. In finding out their most frequent requests by their clients you can guestimate what content you can write about and what pain points to target. This also helps you keep up to date with your competitors.
So for Christine, if she builds WordPress sites going into the WordPress community and asking them for e.g., what type of web design errors do you fix the most? Or what are your clients currently struggling with?
Market Research / Polling
Market research is important because as you know your client’s pain points then it’s easier for you to attract and convert possible future clients. Find a way to fill the need for your clients, when you advertise that you solve ‘X’ then you can offer a Lead Magnet that your client will want to get and exchange their email for.
If there is a “No”, ask why there is a no. Asking why they didn’t choose your business can provide you great insight. They can provide various reasons such as; Price, Timing, being unsure, etc. You can actually overcome their objection and possibly the objections of many other people in the future by answering that question inside of the content that you are creating.
So I really think it’s less about keywords and way more about market research, making sure that you are taking the time to get to know your audience, get to know their struggles and get to know exactly what they’re looking for, what problems they want to solve. I know in the online marketing for moms membership, most of the bonus videos that are in there actually come out of questions that were asked of me by clients or someone that I was helping to fix a problem.
So all of that content in there is strategically sourced from people that actually had problems like real life problems. So I really think that that is the best content strategy. If someone, for e.g, has a luxury business, the problem that they would be solving is selling that luxury product or fulfilling that person’s desire for that luxury product that they’ve always wanted. So even though it’s not necessarily a problem in that person’s head, it is a problem. So you want to talk about what it feels like not to have that thing, and then what it feels like after you have that thing, whatever that thing is.
Content planning is important, especially a weekly schedule that relates to your target audience or industry. You can also schedule coupon codes possibly once a month as well in order to entice buyers.
So let’s say Monday, you do a motivational quote, Tuesday, you share some sort of industry tip or article Wednesday. You can give an inside peek at your business or do a live stream or whatever works for you. All of these days of the week can be mixed around to suit what you’d like to do but this is just a baseline schedule. Then Thursday, you could do an interview or a guest interview with someone else, or you could do a live Q&A or you could post another article.
If you have a blog or podcast, you could share that whenever that podcast comes out and then Friday, I always love to do something funny; something engaging, those kinds of things, because that is going to help people to kind of go into the weekend with a little bit of a fun attitude and spirit and I believe everybody needs that right now. So this is a great time to develop that content strategy and just keep it going. That is what I recommend for content and for sourcing your content.